You Deserve Care, Too.
Because your healing deserves a plan.
The First Forty Days & Beyond turns postpartum care into a real plan — rest, nourishment, and the people who show up for you, organized in one place built for moms and their partners.
What's Inside
Everything you need to actually heal
Three tools, working together — built on a method hundreds of moms already trust.
Your Postpartum Plan
A short, conversational questionnaire — never a long form — that turns your answers into a plan for rest, nourishment, and care that's entirely yours.
True Partnership
Real guidance for your partner — so support means noticing and owning tasks, not waiting to be asked.
Your Hive
Invite up to five people into a shared space built around your plan — on your terms, with your privacy always yours.
01
Start with what you need
Before we talk baby gear, we ask what helps you feel cared for. There's no right answer — just yours. That answer shapes everything else the app shows you, from the moment you sign up.
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Turn your partner into a teammate
The app coaches your partner to observe, learn, anticipate, and own — so help shows up before you have to ask for it, every single time.
How It Works
Four steps to your Hive
No overwhelming setup. Just a few short conversations, saved as you go.
01
Tell us where you're starting
Preparing for baby, or already in the thick of it — we meet you there.
02
Build your plan
Seven short sections, answered in your own words, whenever you have a minute.
03
Invite your Hive
Bring in your partner and up to four more people — free, always.
04
Get support, daily
Today, Nourish, and Care all shaped by the plan you built.
Take A Look
Inside The First Forty Days & Beyond
Warm, unhurried, and made for exactly where you are right now.
You deserve care, too
The very first thing you see when you open the app.
Know Mom
Gentle questions about what helps you feel cared for.
True Partnership
A shared roadmap for partners to step up, not stand by.
Pricing
One membership. Your whole Hive.
Up to five people join at no extra cost. Cancel in two taps, anytime.
What's included
- Your Postpartum Plan, in your words
- Today — what matters, one day at a time
- Nourish and Care, shaped by your plan
- Your Support Circle, and easy ways to ask
- Up to 5 people in your Hive, at no extra cost
Whichever you choose, it's the same membership and it renews automatically. No hidden fees. Cancel in two taps — and everything you've saved stays with you.
Why We Built This
Every culture protected the first forty days. It's time yours did too.
Heng Ou spent a career bringing that protection back into modern motherhood. The First Forty Days & Beyond puts it in your hands — a real plan, a real team, and support that shows up without you having to ask twice.
Good To Know
Questions, answered
Why plan postpartum care before the baby even arrives?
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Is this only for after the baby arrives?
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Who can I invite into my Hive?
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Do I have to share everything I write?
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Can I cancel anytime?
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Your Hive Is Waiting
Stop surviving postpartum. Start planning for it.
Join the moms already living Heng Ou's method — building their plan, inviting their people, and getting the care they deserve.
Create My HiveOne membership covers your whole Hive. Cancel anytime, in two taps.