Forty days to just be held, not do more.
A quiet companion for the fourth trimester — five small prompts a day, delivered where you already are, with nothing to cook and nothing to prove.
Be first to know
Enrollment opens for a short window. Join the list and we'll send you the invitation the moment it does.
What it is
A companion, not a curriculum
The First Forty Challenge exists for one reason: to give you somewhere to land during the fourth trimester, without adding one more thing to manage.
One
Bundled, not daily
Prompts arrive five to seven days at a time, not as a daily ask. Read or listen to a whole week whenever you have a spare ten minutes — or a spare month.
Two
Short, and easy to take in
Each entry is a short audio or video piece, made to be listened to one-handed during a feed or a walk — not something you have to sit down and read.
Three
No food guidance attached
This round isn't about what you're eating — that's what our recipes and shop are for. Here, food only shows up as a simple log, judgment-free.
The daily check-in
Five small prompts, nothing more
Answer as many or as few as feel right on a given day. There's no version of this you can do wrong.
What I ate
Just a log. No guidance, no goals attached.
A win
Something that went well, however small.
A challenge
Something that was hard. Naming it is enough.
For yourself
One thing you did for you, or one thing you asked for help with.
A share
Optional. Post it, or keep it entirely to yourself.
held gently, in your pocket
Delivered on Instagram
Built to be received, not chased.
You won't need to remember to check anything. Everything comes to you.
A Broadcast Channel
The main way each entry reaches you — pushed straight to you, no searching or scrolling required.
An optional story template
"Day _ of First Forty" — for anyone who wants to mark the day and be visible. Never required.
A Highlights archive
Every day's prompt is saved to Story Highlights, so falling behind is never falling out.
Invitation-only participation
Posting or checking in publicly is always by invitation, never a requirement. Watching or reading counts as full participation.
Why forty days
Across cultures, the first forty days after birth were never about output. They were about protection.
This challenge borrows that spirit. There's nothing to complete, nothing to optimize, and no version of "doing it right." Just forty days of gentle attention, on your terms.
A few questions
Is the First Forty Challenge free?
Yes — it's offered at no cost to the MotherBees community. Joining the waitlist simply reserves your spot for the next enrollment window.
Do I have to post or share anything?
No. Posting and public check-ins are invitation-only. You can complete the entire forty days by watching or reading alone, and it still counts as full participation.
What if I miss a few days?
Every prompt lives in Story Highlights, so you can catch up whenever you're ready — there's no falling behind in a way that matters.
Do I need to be on Instagram already?
Yes, the challenge is delivered entirely through Instagram, primarily via a Broadcast Channel you'll be invited to once enrollment opens.
When does enrollment open?
We're opening enrollment for a short window this fall to a limited group first. Join the waitlist and we'll email you the moment it's your turn.
Reserve you place.
Join the waitlist and be the first to know when the First Forty Challenge opens its doors.
Be first to know
Enrollment opens for a short window. Join the list and we'll send you the invitation the moment it does.